I usually start by giving AI a few logos that match the direction I have in mind. It studies their symbols, letterforms, proportions, and colors, then sends me a design brief. I confirm which principles fit the brand and which features to avoid before we start on original concepts.
In one project, four references suggested rounded geometry and diagonal cuts. We used those principles to develop a concept. In one later round, we changed just the symbol and kept the approved wordmark layout. That made it clear what changed and why.
After a few rounds of detail and color changes, I approve the final design and we export a vector SVG and a transparent PNG. Before handover, we open both files to check the shapes and colors and look at the logo at small sizes and against light and dark backgrounds.