Logo Design
Logo Design added
A workflow for moving from reference logos to an original design: agree on the direction, refine in rounds, and deliver SVG and PNG after final approval.
Brand & visual design · SKILL
Logo Design
Start with a few logos that point in the right direction. Agree on a design brief, develop an original concept, refine the details and colors, then deliver SVG and PNG files after approval.
Guide
The guide has not been uploaded yet. Once available, you can view it online or download it.
Not uploaded
Usage guide
Turn “I like this look” into a design direction everyone can agree on. Give each round of feedback a clear focus and make the final files ready for their intended uses.
What to prepare
- The exact spelling of the brand name, its positioning, and where the logo will appear, such as on a website, profile image, or storefront sign.
- A few reference logos that feel right. Point out what you like about each and anything you want to avoid.
- Existing color, graphic, or layout constraints, plus any known export dimensions and backgrounds.
What you receive
- A design brief that analyzes each reference, distills common traits, and identifies useful principles and distinctive elements to avoid.
- Original concepts with the rationale behind them, followed by an approved design refined through feedback.
- A vector SVG and a transparent PNG exported from the same approved design, with version, color, and PNG size notes.
Who it is for
- A new brand has references and a general style in mind and wants to agree on a direction with AI before designing an original logo.
- An existing logo needs a focused change to its symbol or colors and a practical set of export files.
How the work progresses
- 01
Study each reference for its symbol, letterforms, proportions, spacing, and colors. Identify shared traits and distinctive elements that should not carry over.
- 02
Share the design brief and ask the client to confirm the direction and what to avoid. Revise the brief if needed, and begin original concepts once the direction is approved.
- 03
Present the concepts with their rationale and choose one to develop. Refine the symbol, letter spacing, proportions, or colors in focused rounds while preserving approved details.
- 04
Get final approval, then export the vector SVG and transparent PNG from the same master. Open both files and check spelling, outlines, colors, legibility at small sizes, light and dark backgrounds, and the agreed pixel dimensions.
Getting started
There is currently no publicly accessible GitHub repository.
Scope and limits
- Use references to understand design principles. Keep other brands’ distinctive symbols and wordmarks out of the original concept.
- Build the SVG from scalable vectors and convert lettering to outlines for delivery. An embedded bitmap does not count as a vector asset. Agree on PNG sizes and color variants based on use.
- This method covers the logo itself. A VIS manual starts from an approved logo; trademark searches and registration follow separate processes.