← Back to the articleANDREW DAVID W.Y.

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From Strategy to Visual DesignSix layers, each producing a usable answer M04 / Transmission Model From Strategy to Visual Design Six layers, each producing a usable answer Keep the central proposition consistent; adapt order and detail to the task 01 Strategic Intent What should this communicationsupport? Output from this layer Task and factual limits Confirm the objective and publicscope 02 Audience Tasks Who reads, and what must theyjudge? Output from this layer Audience and task brief Define the person, question andnext step 03 Value Proposition What do we offer, and whatsupports it? Output from this layer Claims linked to evidence Separate facts, hypotheses andplans 04 Content Structure What comes first, and whatfollows? Output from this layer Reading order and hierarchy Connect claims, evidence andconditions 05 Visual Rules How can key relationships becomevisible? Output from this layer Reusable visual rules Use hierarchy, groups anddiagrams 06 Context of Use Does it work in the actual medium? Output from this layer Context checks and feedback Check understanding, finding anduse Use feedback to locate and revise the relevant layer. Arrows show input conversion, not guaranteed business results. yutengfei.comAndrew David W.Y.
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