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ANDREW DAVID W.Y.
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06 / CAPITAL MECHANISM · V2.0
Participants and Growth Feedback · Why Each Party Keeps Participating
Support growth with real demand, effective service, operating contributions and clear returns; the products and incentives below are proposals pending pilots.
V2.0 Internal Mechanism Design Draft · Additions are proposals; entities, contracts, parameters and applicability remain to be confirmed. Original: Capital.pdf.
06
Role → Value provided and received → Settlement basis → Feedback into the next operating cycle
Consumer
Consumer
Confirm role and corresponding
contract
Provide real contribution
Receive corresponding products,
fees or rights
Receive actual goods or services
Attractive price, quality, experience and after-sales
Buy and repurchase voluntarily according to demand
Consumption rights may have defined scope and validity
Formation of consumption rights and discounts
Based on orders, actual service or approved marketing budget
Explain eligibility, scope and refund/change rules
Record amount, cost and responsible entity
Test consumer value
Real external customers, order value, repeat purchase and
refunds
Rights use, fulfillment cost and satisfaction
Improve goods/services to sustain demand
Channel Partner
Channel partner
Confirm role and corresponding
contract
Provide real contribution
Receive corresponding products,
fees or rights
Provide verifiable channel services
Qualified leads, real sales and customer service
Service fees or contribution-based settlement may be
designed
Specify fee types and budget in advance
Settle based on real contribution
Lead verification → Sales cash received → Delivery confirmed
Record commissions, service fees and taxes item by item
Adjust refunds and cancelled orders as agreed
Test channel economics
Verified net sales, acquisition cost and payback period
Channel service quality, complaints and returns
Distinguish productive channels from inefficient costs
Investor
Investor
Confirm role and corresponding
contract
Provide real contribution
Receive corresponding products,
fees or rights
Obtain project rights matched to risk
Receive real operating information and post-investment
reports
Choose business investment, income rights or equity
Decide after understanding terms and risks
Returns arise from specific transaction arrangements
Project cash, distributable profit or real transfers
Clarify contractual rights, fees, losses and payer
Record capital input separately from distributable returns
Test capital allocation outcomes
Project inputs, recoveries, losses and remaining obligations
Actual returns, voluntary reinvestment and exit outcomes
Inform the next project selection and use of funds
Supplier and Operating Partner
Supplier and operating partner
Confirm role and corresponding
contract
Provide real contribution
Receive corresponding products,
fees or rights
Provide deliverable goods, services or assets
Receive real orders and agreed settlement
Service cooperation and volume purchasing may be designed
Create partnership value through quality, cost and fulfillment
Match cash needs with responsibilities
Supply/service standards, acceptance and settlement terms
Agree cash, payables and consumption-right cost allocation
separately
Trace fees, after-sales and loss responsibility
Test supply and operating efficiency
Delivery lead time, stockouts, quality and actual purchase price
Payables, settlement timing and fulfillment cash gaps
Match expansion speed to actual delivery capacity
Growth feedback loop / Validate a single SKU or project before deciding incentives and expansion
Small-scale pilot
Real quotes, orders and service
Verify actual contributions
Cash, costs, delivery and refunds
Approve affordable incentives
Match performance obligations and cash
budget
Observe repeat purchase and
partnership quality
Validate long-term customer and channel
value
Expand or revise the plan
Review projects, supply and capital
allocation
Incentive budgets are jointly constrained by verified contributions, unfulfilled obligations, refunds and operating cash; specific ratios and settlement cycles follow pilot data.
Repeat purchases, voluntary reinvestment and more channels should result from value and service; they cannot replace real external demand, profit and cash recovery.
yutengfei.com · Andrew David W.Y.
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