# Expression and retelling worksheet

Andrew David W.Y. · T03 exercise material 03

Author: ____________ Version/date: ____________ Proposed checker: ____________

Audience: the head of a small multi-store retail team encountering the proposal for the first time.

## A. Four-question working table

| Question | My answer | Evidence IDs | Current status | Gaps |
| --- | --- | --- | --- | --- |
| Whom do we serve? | ______ | ______ | ______ | ______ |
| What problem? | ______ | ______ | ______ | ______ |
| How does it work? | ______ | ______ | ______ | ______ |
| What evidence? | ______ | ______ | ______ | ______ |

At minimum distinguish needs hypothesis, proposed service, simulated sample, real trial and effects. Do not invent stages that do not currently exist.

## B. Review grand claims and figures first

| Original claim | Evidence available | Delete / Revise / Seek evidence | Reason and proposed wording |
| --- | --- | --- | --- |
| Global intelligent brand-growth platform | ______ | ______ | ______ |
| Automatic synchronization of all stores | ______ | ______ | ______ |
| 100% elimination of material errors | ______ | ______ | ______ |
| 80% greater efficiency | ______ | ______ | ______ |
| Guaranteed 30% increase in campaign sales | ______ | ______ | ______ |

After deleting unsupported claims, do not replace them with equally vague grand language.

## C. Three forms for the same business

### Positioning sentence

My first draft: ____________

Does it at least identify whom and what the service concerns? ____________

Would omitting a stage or condition make readers assume mature delivery? ____________

### Explanatory paragraph

My first draft: ____________

- Starting point, key actions and final deliverable: ____________
- Who checks and who gives final confirmation: ____________
- Current evidence: ____________
- Still unconfirmed: ____________

### One-page mechanism diagram

Diagram title/file: ____________

| Relationship | From whom to whom | What is passed/confirmed | Conditions/status | Evidence |
| --- | --- | --- | --- | --- |
| Requirements input | ______ | ______ | ______ | ______ |
| Layout and checking | ______ | ______ | ______ | ______ |
| Revision and return | ______ | ______ | ______ | ______ |
| Final handover | ______ | ______ | ______ | ______ |
| Store use and feedback | ______ | ______ | ______ | ______ |

Check: are arrows meaningful and legends clear? Are future ideas separate from the proposed workflow? Are native SVG text and website marks retained?

## D. Independent retelling by an unfamiliar reader

Did the reader know the business beforehand? ____________

Version seen this round: ____________ Other versions/prior rounds seen: ____________

Let the reader read first; the author does not explain. Record their actual words, without polishing them into the “correct answer”.

| Question | Reader's words | Accurate parts | Omission / Misunderstanding / Extra inference |
| --- | --- | --- | --- |
| For whom; solving what? | ______ | ______ | ______ |
| How to start/collaborate; what is received? | ______ | ______ | ______ |
| What exists; what remains a proposal/idea? | ______ | ______ | ______ |
| What is unclear; which effects lack evidence? | ______ | ______ | ______ |

If one person sees progressively more materials, log added understanding separately; do not treat the rounds as independent comparisons.

## E. Separate expression revisions and evidence gaps

| Original wording/evidence IDs | Actual retelling | Issue/possible cause | Revise wording / Add evidence or trial / Both | Action | Retelling again: result/limits |
| --- | --- | --- | --- | --- | --- |
| ______ | ______ | ______ | ______ | ______ | ______ |
| ______ | ______ | ______ | ______ | ______ | ______ |
| ______ | ______ | ______ | ______ | ______ | ______ |

Without a reader, mark retelling/retesting as pending; do not invent feedback. Inaccurate retelling may reflect the reader's experience or reading conditions. Record causal hypotheses first; do not attribute everything to copy.

## F. Check consistency across three versions

| Shared matter | Sentence | Paragraph | Diagram | Consistent, or reason for omission |
| --- | --- | --- | --- | --- |
| Small multi-store retail teams | ______ | ______ | ______ | ______ |
| Store campaign-material collaboration scope | ______ | ______ | ______ | ______ |
| Experimental/proposed workflow status | ______ | ______ | ______ | ______ |
| Duties of campaign owner, service team and stores | May abbreviate | ______ | ______ | ______ |
| Desktop samples only; no real effects evidence | May explain immediately alongside | ______ | ______ | ______ |
| Automatic sync undeveloped | May omit | Label if mentioned | Separate if drawn | ______ |

Detail may vary; do not alter facts/conditions that change understanding. The short sentence need not contain the whole workflow/evidence, but the paragraph and diagram must provide corresponding explanations.

## G. Next step

- Expression changed this round: ____________
- Real evidence/trials still needed next: ____________
- Proposed owner, timing and checking method (confirm separately before real use): ____________
- Update triggers and synchronization of all three forms: ____________
- Not tested this round: actual needs, efficiency, price acceptance or business effects, etc. Add: ____________

[After your versions and retelling, open reference expression and review](/journal/business-positioning-one-page-exercise/materials/en/asset-06.md)